HAILEMARIAM DESALEGN, ETHIOPIAN PRIME MINISTER AND SOLOMON TADESSE- ETO CHAIRMAN ARE LAUNCHING NEW TOURISM BRAND: ETHIOPIA: LAND OF ORIGINS
ECTT Academician Hailemariam Desalegn, Prime Minister of Ethiopia proclaimed the official launch of the new national tourism brand on the grounds of the 3rd General Assembly of the Ethiopian Tourism Transformation Council.
The tourism executives gathering is the first after Ethiopia was selected WORLD BEST TOURIST DESTINATION for 2015 and registered a historical record in tourism growth surpassing regional tourism powerhouse: Tanzania and Kenya and marking 1 billon dollars in supplementary tourism revenues.
According to the Ethiopian Tourism Organization (ETO) CEO- Solomon Tadesse the new brand: ‘Ethiopia: Land of Origins' is designed to keep alive this momentum started with European Council on Tourism and Trade generous support last year.
On the occasion, ETO noted confidence that the new brand would position Ethiopia by positively differentiating it from competitors in a way that authentically resonates across tourism stakeholders.
It was also noted that ETO developed the new brand by conducting extensive research in consultation with stakeholders, tour operators and potential tourists in source markets.
The national tourism brand, as stated by ECO, contains the summary promise of "Ethiopia invites you on an adventure in which you will discover the origin of so much: history that is a mysterious mix of myth, legend and fact; culture that is vibrant, creative, alive and shared; and a landscape that is warm, dramatic, primal and teeming with life".
Prime Minister Hailemariam Desalegn noted that: "The reason we have established Tourism Council is to give greater focus toward transforming the tourism sector. This can be realized only when the stakeholders exert joint effort to avert challenges in the sector".
"We have made a good stride by designing a 10 year master plan for the sector concluded Ethiopian Prime Minister."
According to the figures, outlined during the press conference, Ethiopian tourism industry has clearly surpassed regional countries like Kenya and Tanzania, in tourism revenues and is on the road to become the first regional tourism destination.
Ethiopia has a vibrant living culture. It is today a brilliantly diverse mosaic of peoples living together in harmony. Unique century-old religious festivals, colourful celebrations and charming customs like the coffee ceremony – coffee is Ethiopia’s gift to the world – offer you a chance to share the country’s heartbeat and to experience the warmest of welcomes.
ECTT-WORLD TOURISM INSTITUTE ANNOUNCES THAT CULTURE AND HISTORICAL LEGACY WILL BE PRIMORDIAL FACTORS IN DEFINING 2016 WORLD BEST TOURISM DESTINATION
ECTT President Dr. Anton Caragea receives the European Academy final evaluation of candidatures for 2016- WORLD BEST TOURIST DESTINATION AWARD.
The competition is now closed.
Promoting the importance of cultural tourism as the driving force in high quality and material significant tourism will be o particular relevance at the 9th session of the European Council on Tourism and Trade General Assembly.
The Council will also table the latest international tourism trends, the European impact in the nomination process of the new leaders of world tourism and an action plan for development of sustainable tourism for the next years.
In order to promote and foster the closer cooperation between tourism and culture, it was decided that: European tourism gathering will select WORLD BEST TOURIST DESTINATION FOR 2016 according to the candidates countries cultural significance and prominence.
As always WORLD BEST TOURIST DESTINATION nomination is destined to advance the sustainable development of cultural tourism.
Other issues raised during the thematic discussion on tourism and culture included congestion management, financing, public-private sector cooperation, the role of local communities in tourism development and cultural preservation, as well as the promotion of events, creative industries and contemporary culture and history in enriching the visitor experience.
Assessing the significance of WORLD BEST TOURIST DESTINATION in carving the latest international tourism trends, ECTT President , Anton Caragea, highlighted the resilience and the positive results of WORLD BEST TOURIST DESTINATION winners in recent years and underlined that: “Despite geopolitical and economic challenges, the winners of WORLD BEST TOURIST DESTINATION Award and WORLD CAPITAL OF CULTURE AND TOURISM registered a growth 15% a year on average since 2010, a trend that has translated into more economic growth, more exports and more jobs” he said in the opening invitation for the European Council on Tourism and Trade Assembly.
The winner of WORLD BEST TOURIST DESTINATION have the obligation to continue to raise tourism´s prominence, to ensure the sustainable growth and its positive benefits for all people,”Prof.Dr.Anton Caragea added.
Romanian Parliament is preparing to receive European and world tourism delegates for EUROPEAN COUNCIL ON TOURISM AND TRADE General Assembly 2016.
The yearly General Assembly is European Council on Tourism and Trade governing board, responsible for carving the institution plans and budgets and enjoys the high support of the world tourism specialists of European Tourism Academy.
ETHIOPIA was the winner of WORLD BEST TOURIST DESTINATION IN 2015. The country registered a plus of 1 million visitors and more than 200.000 articles in international press, promoting this incredible African destination.
Prime Minister Hailemariam Desalegn was recognized by European Tourism Academy as a World Leader of Tourism and a member of honour of European Tourism Academy by Academician Mircea Constantinescu and in the presence of European Council on Tourism and Trade President.
The Premier received the insignias of European Council on Tourism and Trade from European President-Professor Dr. Anton Caragea at a public function held at the National Palace yesterday.
ECTT declared Ethiopia as the most obvious World Best Tourist Destination and Favorite Cultural DestinationDistinction for 2015.
“This grant further motivates Ethiopia to offer more noteworthy social and vacation destinations and administrations to sightseers over the world,” PM Hailemariam said subsequent to accepting the grant.
The legislature of Ethiopia is resolved to ensure and safeguard authentic and social legacies and “we trust it is in this acknowledgment of this one of a kind game plan in addition to other things that ECTT chose to stretch out to Ethiopia the world best traveler destination recompense.”
The stream of vacationers to Ethiopia has developed altogether amid the most recent decade as the nation had the capacity give better administrations that urged travelers to invest longer energy and investigate Ethiopia’s surprising and wonderful attractions, he said.
Ethiopia will keep on developping the tourism area and utilization it as a methods for political participation with different nations, he said.
ECTT President Professor Dr. Anton Caragea on his part said Ethiopia has rich social, chronicled and common fascination locales that draw in different visitors from different parts of the nation.
The superb mankind and points of interest, the rich social and recorded legacy of Ethiopia are among different explanations behind recompensing Ethiopia the world best traveler destination for 2015 prize, he said.
“We trust the acknowledgment presented on us today can be one of the confirmations of the achievement we accomplished as the consequence of the endeavors made in the first Growth and Transformation Plan GTP),” Culture and Tourism Minister, Amin Abdulkadir, said.
It’s likewise an extraordinary motivation and extra vitality for us in the execution of the second Growth and Transformation Plan (GTP), he expressed.
Academician Mircea Constantinescu had attended the official functions of European Tourism Academy and European Council on Tourism and Trade and, at the indication of H.E. Professor Dr. Anton Caragea, participated in the familiarization trip organized by Ethiopian Minister of Culture and Tourism-H.E. Amin Abdulkadir.
From right: Academician Mircea Constantinescu-European Tourism Academy Director, in the center President Anton Caragea, Senator Ionel Agrigoroaei, Trade Chairman-Mihai Prundianu and H.E. European Academician and Prime Minister Hailemariam Desalegn and Minister of Culture and Tourism Ato Amin Abdulkadir
28 countries representatives analyzed the candidatures for WORLD BEST TOURIST DESTINATION IN 2015
On June 25, 2015 the General Assembly of the European Council on Tourism and Trade(ECTT), has taken under consideration the list of candidates for WORLD BEST TOURIST DESTINATION for 2015.
Academician Dr. Mircea Constantinescu, Director of European Tourism Academy presented the list of candidates and the list of reports and accompanying reports for each of the 31 countries registered candidatures.
Professor Dr. Mircea Constantinescu presented also the figures regarding previous award winner for 2014-The Republic of Zimbabwe who become the most sought after destination and the number one country in Africa, in term of tourism growth for last year.
Lao PDR- 2013 winner of WORLD BEST TOURIST DESTINATION- also crossed the 3 million tourist bench mark, surpassing all the countries in the region in terms of tourism, concluded Academician Mircea Constantinescu.
Afterword, the debate on the WORLD BEST TOURIST DESTINATION FOR 2015 started at the indication of ECTT President-Professor Dr. Anton Caragea.
On the front the voting urne while Professor Dr. Anton Caragea MA, FINS, ETA present the report: ETHIOPIA: THE LAND CHOSEN BY GOD!
Palestine, Russian and Malaysian Ambassadors flanking President Anton Caragea and Senator Florin Constantinescu
On the debate for the WORLD BEST TOURIST DESTINATION AWARD FOR 2015, Professor Dr. Anton Caragea, President of European Council on Tourism and Trade (ECTT) presented a report titled: ETHIOPIA : THE PERFECT CULTURAL DESTINATION; THE LAND CHOSEN BY GOD !
He proposed ETHIOPIA as the winner of WORLD BEST TOURIST DESTINATION FOR 2015 and as receiver of the FAVORITE CULTURAL DESTINATION distinction for 2015.
The report noted the reasons for awarding WORLD BEST TOURIST DESTINATION FOR 2015 PRIZE to ETHIOPIA:
• The excellent preservation of humanity landmarks such as: ruins of the city of Aksum- the heart of ancient Ethiopia, Fasil Ghebbi- the residence of the Ethiopian emperors during the 16th and 17th century, Harar Jugol- 82 mosques, 102 shrines, and unique interior design in the townhouses, Lalibela- holy site encompassing eleven medieval stone carved churches from the 13th century, Konso Cultural Landscape (containing 55 kilometers of stonewalled terraces and fortified settlements), Lower Valley of the Awash-where humanity made his first steps and where was found the Eva of all mankind-Lucy fossil’s, Lower Valley of the Omo also containing fragments pertaining to early humanity development and the fossils of Homo Gracilis.
All this sites where recognized as being of world significance and registered as UNESCO World heritage monuments.
• The rich cultural and historical legacy of Ethiopia is not confined to the previous presented list: new prominent landmarks are added such as: Sheik Hussein Religious, Cultural and Historical Site, Melka Kunture- Paleolithic site in the upper Awash Valley, Gedeo Cultural and Natural Landscape, Bale Mountains National Park, Sof Omar Cave- the longest cave in Ethiopia at 15.1 kilometres long; and the longest system of caves in Africa-sacred for Islam and for local Oromo population.
In order to fully grasp the natural potential of Ethiopia natural parks and natural reservations we must look at the potential of Simien National Park garnering mountain peaks, deep valleys, and sharp precipices dropping about 1,500 m.
• The ambitious plan drafted by the Government of Ethiopia under the name of Poverty Reduction Strategy Paper (PRSP). Tourism as a tool for poverty eradication, for local community development and for economic independence is a successful strategy carved byH.E. Prime Minister Hailemariam Desalegn.
Community based, social oriented tourism, promoted by Prime Minister Hailemariam Desalegn, is a perfect way of sharing revenue, growing income and supporting marginal and rural communities development.
The way in which social-tourism has become the base for local economic development, providing benefits to communities, makes social-friendly tourism, the lesson that today-the REPUBLIC OF ETHIOPIA is offering to the world.
• Giving tourists access to outstanding and pristine nature and the opportunity to explore nature, to contribute to ecological preservation, and the opportunity to visit extraordinary places.
All these regions and national parks, are a model of achieving ecological and green tourism that must be recognized throughout the world.
• The ongoing development and protection of cultural, religious and historical shrines of the Republic of ETHIOPIA , the transformation of Lalibela into a historical and spiritual centre, offering to the visitors a glimpse into rich culture and heritage of peoples of ETHIOPIA.
Shaking and smiles on the venue of European Council on Tourism and Trade: tourism is going well is the motto!
President Dr. Anton Caragea declared REPUBLIC OF ETHIOPIA as WORLD BEST TOURIST DESTINATION FOR 2015.
Lalibela is the land of faith and miracles that must be presented to the world as a center of religious and faith significance equal to Jerusalem only in the world.
Lalibela must be the center of religious pilgrimage and cultural tourism offering to world tourists the complex healing experience of cultural legacy, religious special atmosphere and faith imbued air.
• The preservation of outstanding historical and cultural heritage in the form of the former capital of the Kingdom of Ethiopia, the Gondar cultural complex , an ample palatial complex from the 13th Century, offering a pungent presence of one of the African greatest empire.
• Today, Gondar castle complex offers tourists bound for Ethiopia an open air museum with a rare collection of historical and archaeological treasures that educate and enrich the world.
• The REPUBLIC OF ETHIOPIA is also a perfect center for safari and adventure tourism, offering large areas suitable for this special kind of tourism, and the necessary infrastructure to welcome the adventure seeker, its safety and peace, makes the country, one of the world’s top adventure destinations.
• Keeping alive community blending traditions, allows tourists and visitors to be part of the ETHIOPIA unique people’s ethnic fabric, which offers the possibility for an enriching cultural experience, are all achievements that make the REPUBLIC OF ETHIOPIA a perfect cultural class destination.
Mr. Mihai Prundianu, Chairman of the Trade Mission of the ECTT, marked the necessity that, out of the regular order, to have another African country declared as WORLD BEST TOURIST DESTINATION in sign of continuity for last year and as appreciation mark for President Robert Gabriel Mugabe , the current President of African Union and Zimbabwe Tourism Minister-Walter Mzembi.
This year we have to select another African country to mark Europe and world solidarity with Africa and Africa`s Union President Robert Mugabe.
It is appropriate for Europe to express its commitment to, and appreciation for, Africa by crowning ETHIOPIA as THE FAVORITE CULTURAL DESTINATION AND WORLD BEST TOURIST DESTINATION FOR 2015 stated Chairman Mihai Prundianu.
Senator Ionel Agrigoroaiei, Director of European Parliamentary Committee in the European Council on Tourism and Trade and Senator of Romanian Parliament stated the opinion of all present at ECTT conference and declared that the REPUBLIC OF ETHIOPIA is the deserving candidate, with a perfect record of promoting social-friendly tourism, ecological and poverty reduction strategy based on tourism, and asking for a unanimous vote in favor of the REPUBLIC OF ETHIOPIA.
President Dr. Anton Caragea asked for a vote and European Council on Tourism and Trade decided, unanimously, to award WORLD BEST TOURIST DESTINATION FOR 2015 TITLE TO REPUBLIC OF ETHIOPIA and to declare REPUBLIC OF ETHIOPIA- THE FAVORITE CULTURAL DESTINATION in 2015.
The meeting was also presented with the Official Invitation, from the Prime Minister Hailemariam Desalegn of the REPUBLIC OF ETHIOPIA via the Minister of Culture and Tourism Mr. Amin Abdulkadir, for a delegation of high ranking officials of the European Council on Tourism and Trade, to present the WORLD BEST TOURIST DESTINATION AWARD in Addis Ababa, in person, to His Excellency Prime Minister of REPUBLIC OF ETHIOPIA- HAILEMARIAM DESALEGN, European Academician and outstanding personality in world tourism, today.
Concluding the debate, Professor Anton Caragea, President of the European Council on Tourism and Trade marked the importance of the moment the most impressive world tourism prize was entrusted to ETHIOPIA.
The safety of the country and the huge hospitality potential of Ethiopia is revealed by the acceptance of the invitation for a familiarization visit of high ranking members of European Council on Tourism and Trade to the ETHIOPIA.
Ethiopia is from today a perfect, safe and outstanding place to visit, the countries gates are opened and all world tourism experts expressed their confidence in the potential and future of tourism in ETHIOPIA, concluded Professor Anton Caragea, President of the European Council on Tourism and Trade.
EUROPEAN TOURISM ACADEMY
Favorite Cultural Destination is carved by
European Council on Tourism and Trade for destinations who promote their
cultural and historical patrimony, who put their unique community and
environment at the center of memorable tourism experiences; countries that put
in place policies to use tourism to make them better places for people to live
in and better places for people to visit.