HAILEMARIAM DESALEGN, ETHIOPIAN PRIME MINISTER AND SOLOMON TADESSE- ETO CHAIRMAN ARE LAUNCHING NEW TOURISM BRAND: ETHIOPIA: LAND OF ORIGINS
ECTT Academician Hailemariam Desalegn, Prime Minister of Ethiopia proclaimed the official launch of the new national tourism brand on the grounds of the 3rd General Assembly of the Ethiopian Tourism Transformation Council.
The tourism executives gathering is the first after Ethiopia was selected WORLD BEST TOURIST DESTINATION for 2015 and registered a historical record in tourism growth surpassing regional tourism powerhouse: Tanzania and Kenya and marking 1 billon dollars in supplementary tourism revenues.
According to the Ethiopian Tourism Organization (ETO) CEO- Solomon Tadesse the new brand: ‘Ethiopia: Land of Origins' is designed to keep alive this momentum started with European Council on Tourism and Trade generous support last year.
On the occasion, ETO noted confidence that the new brand would position Ethiopia by positively differentiating it from competitors in a way that authentically resonates across tourism stakeholders.
It was also noted that ETO developed the new brand by conducting extensive research in consultation with stakeholders, tour operators and potential tourists in source markets.
The national tourism brand, as stated by ECO, contains the summary promise of "Ethiopia invites you on an adventure in which you will discover the origin of so much: history that is a mysterious mix of myth, legend and fact; culture that is vibrant, creative, alive and shared; and a landscape that is warm, dramatic, primal and teeming with life".
Prime Minister Hailemariam Desalegn noted that: "The reason we have established Tourism Council is to give greater focus toward transforming the tourism sector. This can be realized only when the stakeholders exert joint effort to avert challenges in the sector".
"We have made a good stride by designing a 10 year master plan for the sector concluded Ethiopian Prime Minister."
According to the figures, outlined during the press conference, Ethiopian tourism industry has clearly surpassed regional countries like Kenya and Tanzania, in tourism revenues and is on the road to become the first regional tourism destination.
Ethiopia has a vibrant living culture. It is today a brilliantly diverse mosaic of peoples living together in harmony. Unique century-old religious festivals, colourful celebrations and charming customs like the coffee ceremony – coffee is Ethiopia’s gift to the world – offer you a chance to share the country’s heartbeat and to experience the warmest of welcomes.
EUROPEAN TOURISM ACADEMY
Favorite Cultural Destination is carved by
European Council on Tourism and Trade for destinations who promote their
cultural and historical patrimony, who put their unique community and
environment at the center of memorable tourism experiences; countries that put
in place policies to use tourism to make them better places for people to live
in and better places for people to visit.