 The global tourism institution-EUROPEAN TOURISM ACADEMY has appointed Dr. Thong Khon, Minister of Tourism of Kingdom of Cambodia, as the new academician member of the institution rector of world tourism. It is the first time since 2014 when a non-head of state was accepted to this great honor. Dr. Thong Khon makes part of the latest series of world leaders of tourism and development accepted in the leadership position in the European Tourism Academyin order to strengthen the leadership and the director on world tourism, announced H.E. Professor Dr. Anton Caragea, European Council on Tourism and Trade President. President Dr. Anton Caragea, Deputy Prime Minister Hor Namhong congratulating the new world Academician: Dr. Thong Khon. The global tourism institution-EUROPEAN TOURISM ACADEMY has appointed Dr. Thong Khon, Minister of Tourism of Kingdom of Cambodia, as the new academician member of the institution rector of world tourism. It is the first time since 2014 when a non-head of state was accepted to this great honor. Dr. Thong Khon makes part of the latest series of world leaders of tourism and development accepted in the leadership position in the European Tourism Academy in order to strengthen the leadership and the director on world tourism, announced H.E. Professor Dr. Anton Caragea, European Council on Tourism and Trade President. To date 200 top tourism leaders, heads of states, prime ministers, leaders of parliaments are involved in the development of a new world tourism concept, in supporting the global tourism institutions: European Council on Tourism and Trade and European Tourism Academy in charting the course towards an inclusive tourism based on culture, heritage and environment protection. Dr. Thong Khon is one of the longest serving ministers of tourism in the world, taking up the job in 1998 and is the current Hon. Minister of Tourism of Cambodia and Head of National Olympic Committee. ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ Phnom Penh-the new WORLD CAPITAL OF CULTURE AND TOURISM.Read more: ♦ THE GUIDE AROUND PHNOM PENH ♦ PHNOM PENH: THE CITY OF WATERS! ♦ A VISIT TO PHNOM PENH! HIGHLIGHT OF A PERFECT CITY! ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ He is a member of the Cambodian People`s Party and is a doctor in communication and social science of the University of the Sunshine Coast and Doctor in Arts (Tourism) of Rajamangala University of Technology Thanyabur (Thailand). Among his achievements that make him one of the world`s top ministers are: obtaining for The Kingdom of Cambodia the WORLD`S BEST TOURIST DESTINATION AWARD in 2016 and paving the way for the nation most impressive tourism growth in Cambodia`s history. Under his leadership the Ministry of Tourism succeeded in registering the city of Phnom Penh on the list of WORLD`S CAPITALS OF CULTURE AND TOURISM, the first city in Indochina to receive this honor. He was instrumental in launching the strategy of promoting tourism in Cambodia`s littoral provinces and islands, in creating the Mekong paved road in Phnom Penh. He launched successful programmes for monitoring tourism quality, the Clean Cambodia initiative, and hosted the international conference on city culture in 2015. Under his leadership The Ministry of Tourism obtained for H.E. Academician Hun Sen, Prime Minister of Kingdom of Cambodia the official role as GLOBAL AMBASSADOR FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS in recognition of his achievements in raising Cambodia from the horrors of war and desolation to peace and development. ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ More about Global Ambassadors of Tourism and Sustainable Development Goals can be accessed here: ♦ THE PARLIAMENTARY ASSEMBLY FOR SDG ♦ EUROPEAN TOURISM ACADEMY ♦ EUROPEAN COUNCIL ON TOURISM AND TRADE AND SDG ♦ TOURISM AND SUSTAINABLE DEVELOPMENT GOALS ♦ CAMBODIA-WORLD BEST TOURIST DESTINATION ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ With the selection of Minister Thong Khon as the newest academician in the world`s tourism academy, Cambodia becomes the first country in the world to have two leaders in the European Tourism Academy structures. We mention also that Dr. Thong Khon is the first non-head of state that is selected in the global tourism body since 2014, a honor that speaks volumes about his achievements and strong personality. The designation ceremony was held in Phnom Penh under the presidency of Deputy Prime Minister H.E. Hor Namhong, representative of Prime Minister Samdech Akka Moha Sena Padei Techo Hun Sen, and visiting H.E. Prof. Dr. Anton Caragea, President of the European Council on Tourism and Trade. ABOUT THE EUROPEAN TOURISM ACADEMY Founded in 2005, the European Tourism Academy (ETA) is the research and academic institution of the global tourism organization-EUROPEAN COUNCIL ON TOURISM AND TRADE. European Tourism Academy (ETA) is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism on the world stage, in supporting the Agenda 2030 implementation and United Nations research initiatives. European Tourism Academy is part of the Parliamentary Assembly for Sustainable Development Goals (PASDG). European Tourism Academy (ETA) provides aligned advocacy, insightful research, and innovative events to its members. In partnership with private and public sector members, European Tourism Academy (ETA) enhances the sustainable growth, value, and quality of travel and tourism, provides leadership and counsel on an individual and collective basis to its member organizations. European Tourism Academy (ETA) is rapidly expanding his activities for marketing, public relations, investments, branding, promoting, and establishing niche markets. Academician Thong Khon presents the official decree of global tourism institution-European Academy.   National Museum of Cambodia is named for the second year as World`s Favourite Museum. The worldwide community of museums is to celebrate International Museum Day on and around 18 May 2018. In order to better mark this international day, the global tourism and cultural institution: European Council on Tourism and Trade decided to award the title of World`s Favorite Museum to The National Museum of Cambodia. The presence of PHNOM PENH based NATIONAL MUSEUM OF CAMBODIA to top the list of the most wanted museums in the world is a confirmation of the status of the kingdom as a top-notch cultural destination in the world. It is also a vindication of the country incredible cultural heritage and legacy stretching for more than two millenniums. Cambodia succeeds one more time to shine on world cultural stage as the National Museum based in Phnom Penh gets on the list of World`s Favorite Museums. With over 1 million visitors per year and over 14.000 objects and artifacts, the museum takes a leading role in the world of culture and has received a host of world dignitaries in the last years when the Museum has become a symbol of Cambodia’s recent renaissance and a tourism center after the country was named WORLD`S BEST TOURIST DESTINATION. ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ What to do visit in Cambodia and Phnom Penh? Here are some suggestions: ♦ THE GUIDE AROUND PHNOM PENH ♦ PHNOM PENH: THE CITY OF WATERS! ♦ A VISIT TO PHNOM PENH! HIGHLIGHT OF A PERFECT CITY! ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ The history of the National Museum of Cambodia goes back to the early 20th century. It was inaugurated on 13 April 1920, under the patronage of King Sisowath and is home to one of the world’s greatest collections of Khmer cultural artifacts including sculpture, ceramics and ethnographic objects from the prehistoric, pre-Angkorian, Angkorian and post-Angkorian periods. The Museum promotes awareness, understanding and appreciation of Cambodia‘s heritage through the presentation, conservation, safekeeping, interpretation and acquisition of Cambodian cultural material. It aims to educate and inspire its visitors with a humongous collection of huge Buddhas, Vishnu`s, and Shiva’s, cryptic and poetic inscription fragments, intimidating weaponry, and elegant vases. The museum carries a remarkably thorough vision of Cambodia’s art, from the pre-history to the post-Angkor periods. Not only the large art collections or the valuable patrimony had made the museum to top the list of world`s museums, but also the educational trail offered to visitors was taken into consideration as is offering the opportunity to delve into history, to be affordable and effortless and helping visitors to understand, contemplate and relax at the same time. ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ 2016 Visit to NATIONAL MUSEUM OF CAMBODIA 2017 Visit to NATIONAL MUSEUM OF CAMBODIA ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ The Kingdom of Cambodia is hosting a plethora of significant museums like: SIEM REAP based Angkor National Museum, the incredible SAMBOR PREI KUKarchaeological site and the more recent addition to the cultural landscape of the Kingdom: PREY NOKOR KNUNG, a generous religious and historical cultural center dedicated to SDECH KHAN, one of the most famous rulers of Cambodia. The renaissance of Cambodia`s cultural patrimony is result of a luminary policy enacted by the government of Samdech Akka Moha Sena Padei Techo ACADEMICIAN HUN SEN, Prime Minister of the Kingdom who realized that the country can only be rebuilt based on the wealth of culture and historic greatness. On May 20, 2018, on the function of INTERNATIONAL MUSEUM DAY, President of European Council on Tourism and Trade, Professor Dr. Anton Caragea will present the global role and significance of the NATIONAL MUSEUM OF CAMBODIA and will officially recognized the cultural establishment as a WORLD`S FAVORITE MUSEUM for his priceless artifacts and outstanding contribution to the human civilization understanding. In 2016 and 2017 the NATIONAL MUSEUM OF CAMBODIA received the visits of ASEAN delegates, European Union delegates, who praised the outstanding humanity’s legacy of Kingdom of Cambodia and of the European Council on Tourism and Trade delegates led by President Anton Caragea. More information about INTERNATIONAL MUSEUM DAY can be accessed here: 2015 – WORLD FAVORITE MUSEUM LIST WORLD`S TOP MUSEUMS LIST. King Sisowath statue adorns the center of Phnom Penh.He was the creator of National Museum of Cambodia.  Angkor period statues: the main highlight of the National Museum of Cambodia.  On the occasion of Europe Day 2017, France has received a new recognition as the center of world culture and lifestyle with the title of CREATOR OF WORLD FAVORITE PERFUME being saliently ascribed to DALI HAUTE PARFUMERIE. The Perfume is from 17th century onwards an intricate part of European culture and must be inscribed as a part of tourism development as tourists are attracted by magic places where perfume is made and by perfume artists. Today the quest for exclusive perfumes, for the secrets of the perfume creators has a new address: Dali Haute Parfumerie, World Favorite Perfume in 2017, based in Paris. Dali Haute Parfumerie has just being honored with the title of World Favorite Perfume for 2017, in appreciation of his original interpretation of exceptional jewels created by Salvador Dali from which aroused the inspiration for creating unique perfumes, carved by the world famous perfume maker: Alberto Morillas. Dali Haute Parfumerie has being inspired by the jewels collections created by the artist and now the exceptional perfume bottles are transformed in works of art, the jewels on the cap have to be preserved and kept in house for generations to come.   It was Mr. Jean-Pierre Grivory, President Director General of Cofinluxe that harbored the bold idea to launch a new luxury perfume brand, based on the artistic creations of Salvador Dali. A visionary decision that ascribed DALI HAUTE PARFUMERIE on the road to universal recognition and success. Having your own signed Salvador Dali perfume in your house is without doubt the greatest gift that Dali Haute Parfumerie is offering to the aficionados of high end perfumes. But the magic doesn’t stop at the bottle! The perfume bottles of Dali Haute Parfumerie are the chalice that is protecting the fragrances carved by one of the world`s best perfume artists, fragrances that will invite you on a voyage across the essences of life. Inside every Dali Haute Parfumerie fragrance you will find the rarest raw materials and substances in the perfume industry ranging from: absolute ambrette, orange blossom absolute, musk, patchouli of Indonesia, ylang-ylang, so many natural aromas and essences that will instantly transport you in a oneiric voyage. Mr. Jean-Pierre Grivory, President Director General of COFINLUXE succeeded in bringing a new life to French Perfume   In the official letter penned for Mr. Jean-Pierre Grivory, President Director General of COFINLUXE (the parent company of Dali Haute Perfumerie) on May 9, 2017, on Europe Day and announcing Dali Haute Parfumerie as World Favorite Perfume in 2017 is noted that: «Starting today DALI HAUTE PARFUMERIE is receiving the precious recognition of quality for cosmetics and perfume’s industry and a sign of trust on international markets as the WORLD FAVORITE PERFUME FOR 2017. On May 9, on the EUROPE DAY, when we are celebrating the values of our continent and all that our peoples are producing and in the presence of diplomatic corps accredited to our institution we have publicly signed the decree conferring the official title of WORLD FAVORITE PERFUME FOR 2017 to DALI HAUTE PARFUMERIE. From today DALI HAUTE PARFUMERIE fragrances will be used for protocol gifts, product tasting, for brand presentations, for international delegations and international events related to tourism, trade and diplomacy across the world, promoting Europe industriousness, innovation spirit and cultural prowess.  European Council on Tourism and Trade proudly crowned Dali Haute Parfumerie for the unique and astute spirit of promoting the European, but also universal values of Salvador Dali creations and encapsulating in his perfumes the French spirit, the European culture and the magic of a great perfume artist Alberto Morillas». For orders and special request kindly consult the list of Official Distribution and Partners of DALI HAUTE PARFUMERIE or contact direct Orders Department at: +33 1 55 37 71 72   ECTT Academician Hailemariam Desalegn, Prime Minister of Ethiopia proclaimed the official launch of the new national tourism brand on the grounds of the 3rd General Assembly of the Ethiopian Tourism Transformation Council. The tourism executives gathering is the first after Ethiopia was selected WORLD BEST TOURIST DESTINATION for 2015 and registered a historical record in tourism growth surpassing regional tourism powerhouse: Tanzania and Kenya and marking 1 billon dollars in supplementary tourism revenues. According to the Ethiopian Tourism Organization (ETO) CEO- Solomon Tadesse the new brand: ‘Ethiopia: Land of Origins' is designed to keep alive this momentum started with European Council on Tourism and Trade generous support last year. On the occasion, ETO noted confidence that the new brand would position Ethiopia by positively differentiating it from competitors in a way that authentically resonates across tourism stakeholders. It was also noted that ETO developed the new brand by conducting extensive research in consultation with stakeholders, tour operators and potential tourists in source markets. The national tourism brand, as stated by ECO, contains the summary promise of "Ethiopia invites you on an adventure in which you will discover the origin of so much: history that is a mysterious mix of myth, legend and fact; culture that is vibrant, creative, alive and shared; and a landscape that is warm, dramatic, primal and teeming with life". Prime Minister Hailemariam Desalegn noted that: "The reason we have established Tourism Council is to give greater focus toward transforming the tourism sector. This can be realized only when the stakeholders exert joint effort to avert challenges in the sector". "We have made a good stride by designing a 10 year master plan for the sector concluded Ethiopian Prime Minister." According to the figures, outlined during the press conference, Ethiopian tourism industry has clearly surpassed regional countries like Kenya and Tanzania, in tourism revenues and is on the road to become the first regional tourism destination. Ethiopia has a vibrant living culture. It is today a brilliantly diverse mosaic of peoples living together in harmony. Unique century-old religious festivals, colourful celebrations and charming customs like the coffee ceremony – coffee is Ethiopia’s gift to the world – offer you a chance to share the country’s heartbeat and to experience the warmest of welcomes.   FAVOURITE CULTURAL DESTINATION IN 2016 IS KINGDOM OF CAMBODIA H.E. Dr. THONG Khon, Minister of Tourism at Awarding Ceremony of “Cambodia-World Best Tourist Destination for 2016 and Favorite Cultural Destination for 2016” Awards. Peace Palace, June 22, 2016 Highly Respectful, – Samdech Akka Moha Sena Padei Techo HUN SEN, Prime Minister of the Kingdom of Cambodia! – Samdech, Excellencies, Lok Chumteavs, Deputy Prime Ministers, Senior Ministers, andMinisters! – H.E. Prof. Dr. Anton Caragea, President of European Council on Tourism and Trade – Excellencies, Lok Chumteavs, Ambassadors, Diplomatic Corps, Distinguished National and International Guests! Today, on behalf of leaders and officials of the Ministry of Tourism, and all distinguished participants of the ceremony and on my own behalf, we would like to proudly express our great pleasure and honor to Samdech Akka Moha Sena Padei Techo HUN SEN, Prime Minister of the Kingdom of Cambodia for taking his tight schedule with a mission to serve the country and people to highly preside over the auspicious Awarding Ceremony of “Cambodia-World Best Tourist Destination for 2016, and Favorite Cultural Destination for 2016” Awards. I would like to thanks Samdech, Excellencies, Lok Chumteavs, Deputy Prime Ministers, Senior Ministers, Ministers, Distinguished National and International Guests for participating in the meaningful awarding ceremony at this time. Seizing this opportunity, I would like to voice my special thanks to the European Council on Tourism and Trade and Dr. Anton Caragea, as the President for awarding Cambodia the Awards of World Best Tourist Destination for 2016 and Favorite Cultural Destination for 2016 and to the European Tourism Academy for unanimously electing Samdech Techo Prime Minister as an Honorary Member of the European Tourism Academy. – Highly Respectful Samdech Techo Prime Minister! – Excellencies, Lok Chumteavs, Ladies and Gentlemen! Stemming from the “Win-Win” Policy of Samdech Akka Moha Sena Padei Techo HUN SEN, Prime Minister of the Kingdom of Cambodia, Cambodia has enjoyed full peace, development in all sectors, particularly tourism has grown considerably over the last decade. The tourism sector, which is considered as the green-gold is a sector sustaining socio-economic growth, creating jobs, and alleviating poverty of the people, and playing an important role as on-site exports, contributing to supporting the regional integration. Apparently, in 2015, we achieved a growth rate of 6.1% with arrival of international tourists of about 4.8 million and bringing revenue of more than US $ 3,000 million, and increasing employment opportunities for about 620 thousand people into the economy. Following the forecasts for 2020, international tourist arrivals are expected to rise to about 7 million people and bringing the total revenue of approximately US $ 5,000 million, creating job opportunities for nearly 1 million people. The subsequent boom of Cambodian tourism cannot be cut off from the country’s attractiveness as a tourist destination at regional and global levels. Obviously, in 2015, the world-class trip advisor (Tripadvisor Travelers’ Choice) (Chosen based on voting by travelers on its website) has considered the Kingdom of Cambodia as the world’s most attractive tourist destination (World Award Winners 2014-2015). Particularly, Angkor Wat Temple was ranked first in both Asia and the world as the most attractive one amongst the other 25 national identification marking tourist destinations in the world (Landmarks Award), and Siem Reap City was ranked first in Asia and second in the world as the most attractive tourist destination (Destination in the World). In 2016, Tripadvisor has also chosen the Siem Reap Province as the best Tourist Destination in Asia and selected Angkor Wat Temple as the Asia’s most attractive national identification marking tourist site (The Best Landmark in Asia). Especially, for Cambodian tourism, today it is a great honor for Cambodia being unanimously elected as the “World Best Tourist Destination for 2016” by the European Council on Tourism and Trade. – Highly Respectful Samdech Techo Prime Minister! – Excellencies, Lok Chumteavs, Ladies and Gentlemen! I have a great honor to respectfully report to Samdech Techo Prime Minister that the European Council on Tourism and Trade was established in 2005, and has its headquarter in European Union, with a mission to promote tourism, investment and exchange of experiences and knowledge relevant to the tourism sector, particularly cultural tourism of Europe and the rest of the world. To support its activities, the Council created the award of “World Best Tourist Destination” yearly to promote the tourism sector in the countries who are qualified enough (with evaluations based on key indicators of potential natural and cultural tourism and direction as the policy of the candidate country).Since 2007, there were countries awarded the awards in the Africa and Asia (including the Republic of Korea, United Arab Emirate, the People’s Republic of Laos in 2013 and the Republic of Zimbabwe in 2014). In general, after receiving the awards, the destination countries usually received significant tourism growth of European tourists. For 2016, the Board of the European Council on Tourism and Trade reviewed and discussed the 29 candidates countries for the award-winning candidate of “World Best Tourist Destination for 2016” and decided unanimously to elect:
Cambodia has been chosen as a winner for 2016, which is based on the wonders of Cambodia (Cambodia: Kingdom of Wonder), where is filled with the World Heritage of both tangible heritage (including Angkor Wat Temple and Preah Vihear Temple as the World Heritage) and intangible assets as the abundant natural potential (including mangrove forest preserved and conserved areas, and Ramsar areas) and natural smile and greeting of Cambodian people, along with the development of all sectors in Cambodia, under the brilliant and sound leadership of Samdech Techo Prime Minister, and especially the development of Cambodian tourism based on the proper policy and strategy, namely the commitments to sustainable and inclusive tourism development (Sustainability and Inclusiveness). The election of Samdech Techo Prime Minister as an Honorary Member of the European Tourism Academy is the most recognition of leadership perspective value of Samdech Techo in preserving and conserving the Cambodian cultural heritage and in encouraging Cambodian tourism development through ensuring the peace, political stability, Cambodian socio-economic development with significant progress for the nation of Cambodia. I would like to kindly inform the whole participants that in order to achieve the longterm vision and perspective for the development of Cambodian tourism, in particular as the tourist destination with sustainability, responsibility, and world-class attractiveness, the Royal Government set out the Law on Tourism.National Policy on Tourism, Tourism Development Strategic Plan 2012-2020. Under the spirit of the Law on Tourism and Tourism Development Strategic Plan 2012-2020, the Ministry of Tourism as the Cambodian Royal Government’s wing has launched the Tourism Reform Plan 2015-2018 by focusing on the priority angles: (1). Strengthening the tourism industry, “One Service, One Standard”(2). Improving tourism promotion and attractive and creative tourism product development (By setting out Cambodian Tourism Marketing Strategy 2016-2020) (3). Improving human resource development in tourism sector “One Staff, One Skill” (4). Encouraging the use of information technology in tourism sector (E-tourism). In addition, we have the contest movement of “Clean City, Clean Resort, Good Service, Best Hospitality” as the core to encourage and increase the effective implementation of the tourism development strategic plan, as well as tourism reform plan through launching the Clean City Contest Movement in 2011, and Eco-business Contest Movement in tourism sector in 2015. Particularly, today, with the high approval of the Royal Government, through the letter No.516 SCHN.PK dated May 30, 2016, for allowing for the preparation of the Best Hospitality Contest Movement and transforming the contest to the National Agenda by inspiring the citizens, officials, private sector, youth and development partners to join together in order to improve the service and hospitality better for contributing to the promotion of all tourist destinations in the Kingdom of Cambodia as the tourist destination with attractiveness, warmth, and providing memorable experiences for tourists with natural smile and greetings of Cambodian people. – Highly Respectful Samdech Techo Prime Minister! – Excellencies, Lok Chumteavs, Ladies and Gentlemen! In order to make the Best Hospitality Contest Movement sustainable and widespread throughout the country and becoming the national agenda, all stakeholders (Public – private – youth – citizens) must join together to further promote the attractiveness of Cambodian tourism, as well as enhance the prestige of Cambodia “Cambodia: Kingdom of Wonder”, namely the Ministry of Tourism and the National Committee for Clean City Assessment have prepared “4” documents for supporting the contest movement and developed an online voting assessment system (www.cambodiabesthospitality.org). which allows the citizens and tourists to provide online comments (through linking to QR-Code): Service and Hospitality Provided by Tour Operators and Officials at International Checkpoints for Tourists, etc. Minister of Tourism Dr. Thong Khon is savoring a victory for Cambodia: Favorite Cultural Destination triumph and the fulfillment of the vision of Prime Minister Hun Sen.  Minister of Tourism Dr. Thong Khon had brought 1.000 high ranking officials that are believing in Cambodia`s destiny for World Best Tourist Destination Award ceremony in 2016. – Highly Respectful Samdech Techo Prime Minister! – Excellencies, Lok Chumteavs, Ladies and Gentlemen! In celebration of the award of Cambodia-World Best Tourist Destination and the launching of the Best Hospitality Contest Movement, the Ministry of Tourism and the National Committee for Clean City Assessment plan to launch various important tourism programs (in addition to programs and campaigns at present) as follow:
Moreover, the Ministry of Tourism will launch the Tourism Mobile App soon.
Meanwhile, to make this program successful, it requires the support and sponsors from the relevant stakeholders, private vocational training schools for the preparation of this training course.
So far, the Ministry of Tourism has set up the Code of Ethics and Code of Conduct for tour guides and already established a system of monitoring the implementation of this professional, and will continue to inspire and help other areas to set up this Code of Ethics. – Highly Respectful Samdech Techo Prime Minister! – Excellencies, Lok Chumteavs, Ladies and Gentlemen! I have a great honor to respectfully inform that this celebration was attended by the relevant competent authorities, ministries and institutions, tour operators, youth, national and international organizations, and embassies with a total of 1,000 people. I would like to seize this opportunity, on behalf of the Ministry of Tourism, to express my profound gratitude to Samdech Akka Moha Sena Padei Techo HUN SEN, Prime Minister of the Kingdom of Cambodia for usually paying high attention to leading and encouraging Cambodian tourism development with sustainability and responsibility, especially supporting the contest movement of “Clean City, Clean Resort, Good Service, Best Hospitality”. On behalf of the Ministry of Tourism, I would like to deeply thank H.E. Dr. Prof. Anton Caragea, President of the European Council on Tourism and Trade, and his colleagues for awarding the awards of “Cambodia-World Best Tourist Destination for 2016, and Cambodia-Favorite Cultural Destination for 2016”, and the European Tourism Academy through Dr. Mircea Constantinescu, President of the European Tourism Academy for unanimously electing Samdech Techo Prime Minister as an Honorary Member of the European Tourism Academy. We strongly believe that in the name of an honorary member of the European Tourism Academy, Cambodian tourism will be well-developedand more European tourists will make their visits to Cambodia, benefiting the socio-economic development in a sustainable manner. Last but not least, on behalf of the entire ceremony, and myself, I would like to respectfully wish Samdech Techo Prime Minister and Lok Chumteavs Kittipritbandit and their families healthy, wisdom, and strength in order to lead and develop Cambodia towards prosperity and happiness for the people.Finally, May I wish Samdech, Excellencies, Lok Chumteavs, Ladies and Gentlemen the four gems of Buddhist Blessings: Longevity, Nobility, Health, and Strength. Cambodia is on the wave of international recognition and Tourism Minister is faithfully serving the country and bringing to light the vision of Samdech Akka Moha Sena Padei Techo – Academician HUN SEN.   The ECTT-European Council on Tourism and Trade Cultural Tourism Awards FAVORITE CULTURAL DESTINATION is recognizing the best national practice in cultural and historical tourism within the world tourism globally, based upon the principles of protection of humanity cultural patrimony, cultural preservation, educational value of tourism; national support for the protection of cultural and natural heritage; and direct benefits to the social and economic well-being of local people in travel destinations around the world. Together with WORLD TOURISM DESTINATION status these annual awards are representing the highest accolades in the world cultural and tourism community and represent the desired standards in tourism development. On 12 June 2016 on the debate for the WORLD BEST TOURIST DESTINATION AWARD FOR 2016 saw Professor Dr. Anton Caragea, President of European Council on Tourism and Trade (ECTT) presenting the main report, encompassing the decision that emerged as the victorious candidate. The report was titled: CAMBODIA: THE LAND OF MAGIC- THE PLACE WHERE GOD`S AND KINGS BUILD THE WORLD! He proposed the Kingdom of CAMBODIA as the winner of WORLD BEST TOURIST DESTINATION FOR 2016 and as receiver of the FAVORITE CULTURAL DESTINATION distinction for 2016. The report noted the reasons for awarding WORLD BEST TOURIST DESTINATION FOR 2016 PRIZE to CAMBODIA: The excellent preservation of humanity landmarks such as: the Temple of Preah Vihear- the heart of ancient Indochina. The temple outstanding history can be traced to the 9th century, when the hermitage was founded. Today the site is particularly well-preserved and is offering to the visitors an outstanding vision of grandeur, thanks to his exceptional for the quality of its architecture, which is adapted to the natural environment and the religious function of the temple, as well as for the exceptional quality of its carved stone ornamentation. The Siem Reap province is home to the majestically and unique Angkor Archaeological Park - the residence of the Khmers Kings from 9th to 15th century. Today this incredible humanity legacy, stretching over some 400 sq.km, including forested area, Angkor Archaeological Park contains the magnificent remains of the different capitals of the Khmer Empire, from the 9th to the 15th century. They include the famous Temple of Angkor Watt and Angkor Thom, the Bayon Temple with its countless sculptural decorations. All this sites were recognized as being of world significance and registered as UNESCO World heritage monuments. Angkor Thom a temple of world significance and registered as UNESCO World heritage monument The rich cultural and historical legacy of Cambodia is not limited to the previous presented list. In order to fully grasp the natural potential of Cambodia natural parks and natural reservations we must look at the potential of these regions designated in 1993 Royal Decree on the Protection of Natural Areas. They are encompassing 23 protected areas, which at the time covered more than 18% of the country’s total land area. The royal decree divides the areas into four distinct categories: natural parks (sometimes described as ‘national parks’), wildlife preserves, protected scenic view areas (sometimes described as ‘protected landscapes’) and multi-purpose areas. Cambodia is also home to rarely and valuable Ramsar sites rated accordingly to RAMSAR CONVENTION of June 1999: A stretch along the Mekong River approximately 37 km long and 14,600 hectares in Stung Treng Province. Boeng Chhmar and associated river system and floodplain, 28,000 hectares in Kampong Thom and Siem Reap provinces (part of a designated multiple use area) Koh Kapik and associated islets, 12,000 hectares in Koh Kong province (part of a designated wildlife sanctuary). Giving tourists access to outstanding and pristine nature and the opportunity to explore nature, to contribute to ecological preservation, and the opportunity to visit extraordinary places. All these regions and national parks are a model of achieving ecological and green tourism that must be recognized throughout the world. New prominent landmarks are to be added to UNESCO list such as: Angkor Borei and Phnom Da, the former celebrated as the ancient capital of Kingdom of Cambodia under the name of Vyadhapura and pace at the confluence of Mekong and Stun Sla Ku. This is now home to perfect archaeological treasures like sculptures and stones star-shaped called stela. Phnom Da is famous for his caves, the mud tower and the all sought Ashram Maha Rosei, made in long standing stone and celebrated as a model of architectural ingenuity made out of interior monk housing units blending in the exterior wall. Udong is the former capital of Royal Cambodia in 17th century from 1740 to 1746. Udong is now a perfect example of a sprawling royal city, but also a royal necropolis gathering the funerary temples of kings that offered to Cambodia a chance of survival in the country darkest times. Udong is the proof of the resilience and endurance of Khmer spirit in time of peril and dangers. The project ONE VILLAGE/ONE PRODUCT designed to promote social fair tourism, to sustain rural production and to bring about the rebirth of traditional craftsmanship created and promoted by H.E. Samdech Akka Moha Sena Padei Techo HUN SEN, Prime Minister of Cambodia , is a perfect way of sharing revenue, growing income and supporting marginal and rural communities development. The way in which social-tourism has become the base for local economic development, for empowerment of remote community and supporting educational and vocational projects benefiting the communities, makes social-fair tourism, the lesson that today-the KINGDOM OF CAMBODIA is offering to the world. The Bayon Temple with its countless sculptural decorations had brought Cambodia on the list of WORLD BEST TOURISM DESTINATIONS The ongoing development and protection of cultural, religious and historical shrines of the Kingdom of Cambodia, the transformation of Angkor Region into a historical and spiritual center, offering to the visitors a glimpse into rich culture and heritage of peoples of Cambodia. Angkor must be the world center of religious pilgrimage and cultural tourism offering to world tourists the complex healing experience of cultural legacy, religious special atmosphere and faith imbued air. The preservation of outstanding historical and cultural heritage in the form of the former capital of the Kingdom of Cambodia, the Angkor cultural complex, an ample palatial complex from the 9th Century, offering an incredible sense of magnificence of one of the Asia greatest empire. Today, Cambodia offers tourists bound for the country a rich and perfect open air collection with a rare presence of historical and archaeological treasures that educate and enrich the world. The KINGDOM OF CAMBODIA is also a perfect center for river trips and adventure tourism, offering large areas suitable for this special kind of tourism, and the necessary infrastructure to welcome the adventure seeker, its safety and peace, makes the country, one of the world’s top adventure river destinations that make the KINGDOM OF CAMBODIA as a perfect cultural class destination. Concluding the World Tourism Institution debates, President Dr. Anton Caragea asked for a final vote and European Council on Tourism and Trade Assembly unanimously, agreed to bestow the WORLD BEST TOURIST DESTINATION STATUS FOR 2016 TO KINGDOM OF CAMBODIA and to declare CAMBODIA- THE FAVORITE CULTURAL DESTINATION in 2016.  Angkor Thom, Bayon Temple and Udong Mountain-landmark monuments of world significance and registered as UNESCO World heritage monument |
EUROPEAN TOURISM ACADEMYFavorite Cultural Destination is carved by
European Council on Tourism and Trade for destinations who promote their
cultural and historical patrimony, who put their unique community and
environment at the center of memorable tourism experiences; countries that put
in place policies to use tourism to make them better places for people to live
in and better places for people to visit. Archives
November 2018
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