HAILEMARIAM DESALEGN, ETHIOPIAN PRIME MINISTER AND SOLOMON TADESSE- ETO CHAIRMAN ARE LAUNCHING NEW TOURISM BRAND: ETHIOPIA: LAND OF ORIGINS
ECTT Academician Hailemariam Desalegn, Prime Minister of Ethiopia proclaimed the official launch of the new national tourism brand on the grounds of the 3rd General Assembly of the Ethiopian Tourism Transformation Council.
The tourism executives gathering is the first after Ethiopia was selected WORLD BEST TOURIST DESTINATION for 2015 and registered a historical record in tourism growth surpassing regional tourism powerhouse: Tanzania and Kenya and marking 1 billon dollars in supplementary tourism revenues.
According to the Ethiopian Tourism Organization (ETO) CEO- Solomon Tadesse the new brand: ‘Ethiopia: Land of Origins' is designed to keep alive this momentum started with European Council on Tourism and Trade generous support last year.
On the occasion, ETO noted confidence that the new brand would position Ethiopia by positively differentiating it from competitors in a way that authentically resonates across tourism stakeholders.
It was also noted that ETO developed the new brand by conducting extensive research in consultation with stakeholders, tour operators and potential tourists in source markets.
The national tourism brand, as stated by ECO, contains the summary promise of "Ethiopia invites you on an adventure in which you will discover the origin of so much: history that is a mysterious mix of myth, legend and fact; culture that is vibrant, creative, alive and shared; and a landscape that is warm, dramatic, primal and teeming with life".
Prime Minister Hailemariam Desalegn noted that: "The reason we have established Tourism Council is to give greater focus toward transforming the tourism sector. This can be realized only when the stakeholders exert joint effort to avert challenges in the sector".
"We have made a good stride by designing a 10 year master plan for the sector concluded Ethiopian Prime Minister."
According to the figures, outlined during the press conference, Ethiopian tourism industry has clearly surpassed regional countries like Kenya and Tanzania, in tourism revenues and is on the road to become the first regional tourism destination.
Ethiopia has a vibrant living culture. It is today a brilliantly diverse mosaic of peoples living together in harmony. Unique century-old religious festivals, colourful celebrations and charming customs like the coffee ceremony – coffee is Ethiopia’s gift to the world – offer you a chance to share the country’s heartbeat and to experience the warmest of welcomes.
European Council on Tourism and Trade decided that Ethiopia is responding to the criterias of World Best Destination Award and awarded ETHIOPIA as FAVORITE CULTURAL DESTINATION FOR 2015.
Ethiopia, July 29,2015- Ethiopia has succeed to be nominated as WORLD BEST TOURISM DESTINATION FOR 2015 for encompassing a magisterial wealth of cultural patrimony with places like: the ancient city of Aksum, the city Gondar- the residence of the Ethiopian emperors during the 16th and 17th century, a total of 82 mosques, 102 shrines in the region of Harar, Lalibela- a holy site encompassing eleven medieval stone carved churches from the 13th century, Konso Cultural Landscape ,Lower Valley of the Awash-where humanity made his first steps and where was found the grandmother of humanity -Lucy fossil’s.
On the social sphere it was accepted as a perfect model, by European Council on Tourism and Trade General meeting, the ample plan drafted by the Government of Ethiopia-Poverty Reduction Strategy Paper (PRSP).
Tourism as a tool for poverty eradication, for local community development and for economic independence is a successful strategy created by Ethiopia`s Prime Minister Hailemariam Desalegn.
Other elements taken under consideration by European Council on Tourism and Trade on 25/26 June 2015 assembly where: the of protection of cultural, religious and historical shrines of the Republic of ETHIOPIA , the transformation of Lalibela into a historical and spiritual centre, offering to the visitors a glimpse into rich culture and heritage of peoples of ETHIOPIA.
Lalibela is today as a center of religious and faith significance equal to Jerusalem only in the world.
The preservation of outstanding historical and cultural heritage in the form of the former capital of the Kingdom of Ethiopia, the Gondar cultural complex , an ample palatial complex from the 13th Century, offering a pungent presence of one of the African greatest empire.
On 26 June 2015 European Council on Tourism and Trade decided that Ethiopia is responding to the criteria’s of World Best Destination Award, of recognizing places that inspire and promote responsible holiday experiences that celebrate and protect the best of their destination.
In unanimity the world tourism body had up-holded the decision and awarded
ETHIOPIA as WORLD BEST TOURIST DESTINATION IN 2015 and FAVORITE CULTURAL DESTINATION FOR 2015
The official handover ceremony was held in Addis Ababa on 10 July 2015, in the presence of the Government of Federal Republic of Ethiopia, ambassadors accredited to the country and representatives of different international organization.
H.E. Hailemariam Desalegn-Prime Minister of Ethiopia received for his country the accolade of WORLD BEST TOURIST DESTINATION FOR 2015 and the inscription of FAVORITE CULTURAL DESTINATION IN 2015.
On this occasion President-Professor Dr. Anton Caragea solemnly declared that: It is my great honor and privilege to hand over this title as an international recognition for all the people of Ethiopia, all united in the service of protecting and preserving historical and civilization patrimony of your country, in fostering tourism and culture, in the service of the people of ETHIOPIA,
As I often say and hope this title must be regarded as a challenge as from now on we are expecting your country and people exertions in the benefit of the world culture and tourism.
I hope that this lofty rostrum will be transformed in a support for developing the international recognition of FEDERAL DEMOCRATIC REPUBLIC OF ETHIOPIA, for a social oriented tourism and development and in a base for further success for THE LAND CHOSEN BY GOD himself - ETHIOPIA.
It is my privilege to handover to Your Excellency, as the most representative leader of people and tourism of FEDERAL DEMOCRATIC REPUBLIC OF ETHIOPIA the award for WORLD BEST TOURIST DESTINATION FOR 2015.
Ethiopia is from today a perfect, safe and outstanding place to visit, the countries gates are opened and all world tourism experts expressed their confidence in the potential and future of tourism in ETHIOPIA, concluded Professor Anton Caragea, President of the European Council on Tourism and Trade.
EUROPEAN TOURISM ACADEMY
Favorite Cultural Destination is carved by
European Council on Tourism and Trade for destinations who promote their
cultural and historical patrimony, who put their unique community and
environment at the center of memorable tourism experiences; countries that put
in place policies to use tourism to make them better places for people to live
in and better places for people to visit.