Prime Minister of Cambodia-Academician HUN SEN the author of the famous hunseneconomics and the artisan of the country incredible development had succeeded in placing his country on the top of tourism development.
The Kingdom of Cambodia has many reasons to celebrate as the World Bank has just ranked the country as the world`s sixth economy as growth rate in 2018 topping many other nations and established investment destinations.
The main reason for World Bank rating was the country incredible tourism developments in the last years starting with the Kingdom being selected as WORLD`S BEST TOURIST DESTINATION a moved that brought a supplementary 1 million tourists in 2016/2017 and the capital Phnom Penh being selected as WORLD CAPITAL OF CULTURE AND TOURISM another landmark that brought a new 1,5 million tourists to the Asian Kingdom.
These successes had brought about and a flash flood of investments with more than 3 billion poured into the country tourism sector since Cambodia acquired the WORLD`S BET TOURIST DESTINATION status.
After Phnom Penh was selected WORLD CAPITAL OF CULTURE AND TOURISM the American giant Marriott announced it will open a Courtyard Hotel by Marriott is slated to open its doors in 2018 with a total of 189 rooms, all-day dining, a dynamic lobby cafe, and a sky bar.
Recently in the wake of Phnom Penh being announced as WORLD CAPITAL OF CULTURE AND TOURISM, David Udell, Hyatt Hotels’ Group President-Asia Pacific, said: “As Phnom Penh becomes known as a destination for art, culture, tourism and business, we are confident that the globally recognized Hyatt Regency brand will resonate with business and leisure travelers visiting the country”.
As a result, Hyatt Regency Phnom Penh, the new announced investment in WORLD CAPITAL OF CULTURE AND TOURISM will have 250 rooms, restaurants, a rooftop swimming pool and bar, as well as a convention center.
Finally, the high-end Rosewood Hotel is scheduled to open in 2018. It will be a deluxe property with 175 rooms and suites.
Now the designation of the country as the 6th economy in the world in terms of opportunities, investment climate and growth will mark the nation as a hot spot for future investment in tourism and culture related sectors, stated European Council on Tourism and Trade President Professor Dr. Anton Caragea.
These sectors will continue to boom, attracted by the country political stability, pro-business climate enacted by the Academician Hun Sen, the Kingdom Prime Minister and high honesty and probity of his government remarked also President Dr. Anton Caragea.
Academician Mircea Constantinescu, European Tourism Academy Director mentioned also: these accomplishments are the direct result of the supervision of the GLOBAL AMBASSADOR FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS- Prime Minister HUN SEN and are proving our righteousness in proposing his policies as a world model.
The global tourism institutions of European Council on Tourism and Trade and European Tourism Academy will continue to assist and foster this climate of confidence and flurry of developmental activities that made the country a WORLD BEST TOURIST DESTINATION and now the world sixth economy.
EUROPEAN TOURISM ACADEMY ADOPTS CONGRATULATORY MESSAGE FOR PRIME MINISTER HUN SEN - GLOBAL AMBASSADOR FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS
On December 1st, 2017 in a special sitting of The EUROPEAN TOURISM ACADEMY a message of congratulations for Academician HUN SEN, Prime Minister of Cambodia was adopted.
The messaged addressed the news of the nomination of Academician HUN SEN as the new GLOBAL AMBASSADOR FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS.
Academician Mircea Constantinescu, European Tourism Academy noted that the nomination is a well deserved one as we must salute the Government of Kingdom of Cambodia commitment to fulfilling the Agenda 2030 for Sustainable Development Goals of United Nations and for ensuring that Phnom Penh it is and continues to be a placed for development, creativity, encouragement of free enterprise and initiative and inclusiveness for all who come to this beautiful city.
Academician Ionut Costea noted that Prime Minister of Cambodia is the most entitled to present the world with a roadmap for development as Cambodia is today: a center of world economic development with an annual growth rate of 7%, the most attractive market for investors, the most rapid job creator economy in the region and a country that has become a leader in tourism development.
Phnom Penh has been transformed from the ghost city of 1979 into the host of World Economic Forum for 2017 and elevated to the status of World Capital of Culture and Tourism.
A country than in 1979 has received zero tourists was transformed into the Kingdom of Wonder, World Best Tourist Destination of today, a welcoming home to more than 5 million travelers today.
Ambassador Tiberius Puiu noted that Prime Minister Hun SEN policies have given to Cambodian people more than national pride, or independence or growth or a stable job or has helped millions to be lifted out of poverty.
He will be a perfect GLOBAL AMBASSADOR FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS noted the ambassador.
Messages of congratulations for the new GLOBAL AMBASSADOR FOR TOURISM AND SUSTAINABLE DEVELOPMENT GOALS Prime Minister HUN SEN poured in from Turkmenistan, Kazakhstan, United Arab Emirates, MENA region and Caucasus countries.
ACADEMICIAN IONUT COSTEA
WORLD TOURISM AWARDS COMPETITION IS CLOSED. WHO WILL BE THE NEXT BEST TOURIST DESTINATION? THIS IS THE WORLD QUESTION!
Academician Mircea Constantinescu: EUROPEAN TOURISM ACADEMY Director announces the end of 2017 World Tourism Awards competition.
European Tourism Academy has just closed the candidature list for 2017 WORLD BEST TOURIST DESTINATION AWARD competition.
As of June 1st, 2017 no more countries candidature will be accepted, announced Academician Mircea Constantinescu, European Academy Director.
The candidature files has already being perused and we are proud to announced that a number of 41 countries entered their candidature for the world most prestigious tourism award out of which 38 were considered complete, in line with the requirements and entered the final stage of the competition.
This year we will implement a new system of candidature files analysis that will see working groups, per continents, selecting the final winners for continental candidature and the selected one country per continent will be submitted for evaluation for European Council on Tourism and Trade General Assembly slated for July 29th, 2017.
Under the former election model all candidates where directed for world tourism leaders for final evaluation, resulting in a huge load of work and decision that required two days of debates and discussion, while under the new procedure the results can be determined in the first day, concluded outlining the improvements Academician Mircea Constantinescu.
Academician Ionut Costea: I hope that 2017 will be the year of African tourism!
I trust that 2017 will be the year for Africa, stated Academician Ionut Costea the responsible for the European Council on Tourism and Trade ECTT Africa team candidature evaluation.
Our team will try to evaluate and propose to world tourism institution of ECTT the best candidates destined to bring WORLD BEST TOURIST DESTINATION AWARD to Africa.
Africa needs recognition, tourism credentials and support and WORLD BEST TOURIST DESTINATION AWARD is the best notoriety provider and tourism confidence building instrument in the world and the only way to insure African tourism in promoted on international stage remarked Academician Costea.
I hope that 2017 will be one more time the year of Asian tourism in the spot light declared academician Mircea Constantinescu.After the incredible success of Cambodia as WORLD BEST TOURIST DESTINATION FOR 2016 that succeeded in garnering more than 1,6 million tourists supplementary in 2016/2017 and being officially the world leader in tourism growth in 2016 in absolute numbers and in volume, registering a world record.
The shining example of Kingdom of Cambodia and of Prime Minister Academician Samdech HUN SEN, who made tourism a tool for peace and development unmatched in the region, should be copied by the rest of Asian countries.
We hope that: the new WORLD BEST TOURIST DESTINATION will be an Asian country and a new world example on international forum and we will try to put forward the best name and candidature file for European Council on Tourism and Trade General Assembly decision.
It`s Latin America time to shine in the world at European Council on Tourism and Trade awards for 2017, stated Academician-President Ion Iliescu.
It is Latin America hour for 2017, confidently declared Romanian President (1990-2004) Academician Ion Iliescu.
Our team will put forward the best tourist destination of Southern and Central America and as I personally visited and traveled in many countries of the region, I trust that it is time for Europe to support the region tourism development and to make the countries to grow from zero in tourism to hero status and WORLD BEST TOURIST DESTINATION AWARD is the perfect vehicle to achieve this, concluded former Romanian President.
On July 29th, 2017 the world tourism community will propose the name of the new victor of WORLD BEST TOURIST DESTINATION AWARD and the world example in tourism development.
Let us wish all the contenders success in the last leg of their journey towards WORLD BEST TOURIST DESTINATION status!
A new world leader in tourism will emerge out of 2017 WORLD BEST TOURIST DESTINATION competition.
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EUROPEAN TOURISM NEWS
On the felicitous occasion of the nominalisation of Professor Dr. Anton Caragea, European Council on Tourism and Trade President as Tourism Ambassador for Kingdom of Cambodia, the Board of European Tourism Academy has adopted a congratulatory message to honour ECTT President and to give testimony on the universal appreciation for his work and commitments for world cultural and tourism development.
Your Excellency Mr. President Professor Dr. Anton Caragea,
We would like to extend our personal congratulations and warm thanks to you for your efforts on behalf of the world‟s tourism, education and cultural development through your association with EUROPEAN TOURISM ACADEMY.
Your advocacy and diplomatic and international representation work have inspired others and have helped move EUROPEAN TOURISM ACADEMY work forward.
Your Excellency have demonstrated a genuine commitment to communicating strong and clear messages about the importance of tourism as a factor of international development, peace building and international cooperation .
In recognition of your bold endeavours in using your talents to improve the lives of peoples around the world, we are honoured to congratulate you on your official recognition and role as Ambassador for Tourism of The Kingdom of Cambodia.
Your Excellency is topping the list of well-known and highly respected personalities from tourism, culture and diplomacy but we are certain that your Goodwill Ambassador electionis not only because of Your name recognition but more particularly because of the respect with which Your name is held.
EUROPEAN TOURISM ACADEMY is placing all resources available at Your Excellency disposal and our global reach would offer you unique access to audiences around the world as you help disseminate Kingdom of Cambodia cultural messages.
EUROPE`S NEW ACADEMICIAN: PRIME MINISTER OF KINGDOM OF CAMBODIA SAMDECH HUN SEN GIVES HIS INAUGURAL LECTURE
President Dr. Anton Caragea –European Council on Tourism and Trade, Academician Mircea Constantinescu, Director of European Tourism Academy presents Cambodia`s Prime Minister Samdech Akka Moha Sena Padei Techo Dr. Hun Sen with ACADEMICIAN regalia.
President Dr. Anton Caragea –European Council on Tourism and Trade, Academician Mircea Constantinescu, Director of European Tourism Academy delivered a joint eulogy in the Phnom Penh Peace Palace on the occasion of the award of the prestigious title of ACADEMICIAN to Cambodia`s Prime Minister Samdech Akka Moha Sena Padei Techo Dr. Hun Sen.
World Tourism Institution-European Council on Tourism and Trade President, Professor Dr. Anton Caragea, took part in the ceremony awarding the ACADEMICIAN title to Prime Minister Samdech Akka Moha Sena Padei Techo Dr. Hun Sen in the Peace Palace in Phnom Penh, together with European Tourism Academy Director-Academician Mircea Constantinescu and European Council on Tourism and Trade high ranking delegates: Pavel Avramoiu, Ioan Matei, ECTT Chairman -Mihai Prundianu.
European Tourism Academy Director-Academician Mircea Constantinescu presents LAUDATIO for the new world academician Prime Minister Samdech Akka Moha Sena Padei Techo Dr. Hun Sen.
Peace Palace in Phnom Penh offered the glamorous setting for ACADEMICIAN eulogy for Cambodia`s Prime Minister Samdech Akka Moha Sena Padei Techo Dr. Hun Sen.
The Kingdom of Cambodia Prime Minister has been awarded the HONORARY ACADEMICIAN title for “ in clear appreciation of your influential vision in carving cultural and heritage of Cambodia as conducive instruments in building tourism and in insuring development for your people.This outstanding vision has being transformed in a general politic and enacted under your leadership as a world instrument for development during 2015- World Conference on Tourism and Culture ”.
The Presidents of the two world tourism institutions – all of whom are themselves previous recipients of the Academician title – were invited to address a joint eulogy for this year’s laureate.
In his part of the speech, President Anton Caragea underlined that Prime Minister of Cambodia -Samdech HUN SEN made it possible for the international community to carve out the first world level instruments in developing tourism, creating the basis of sustainable tourism on the pillars of cultural richness, religious tolerance and historical platform.
In the new millennium Cultural and Historical Tourism becomes the beacon on which the life of billions of people’s is improved and enriched.Cultural tourism is today a part of nation building and an intricate part of the nation’s international image.
In today`s world, a nation cannot project his external dimension, and cannotimagine his diplomatic activity in the absence of promoting his historic patrimony and boost his cultural prowess.All this policies being transformed in every day dimensions of international activity are fundamentally linked to your visions, your thoughts and your actions.
You have succeeded in engraving your name on the golden list of cultural protectors, offering a special attention to historical patrimony of your country and use it, and preserve it for the benefit of the future generation.
Your Excellency is part of the special HUMANITY PROTECTORS.
Leaders that are grasping the importance of tourism as the most important part of diplomacy, international relations and raising national profile on world arena.These leaders must be supported and commanded and offered as a general example, concluded his remarks ECTT President Professor Dr. Anton Caragea.
The award ceremony was preceded by a long discussion of the high ranking delegation with Prime Minister of Cambodia -Samdech HUN SEN.It was followed by a joint press conference of President Dr. Anton Caragea Academician Mircea Constantinescu-Academy Director and Dr. Thong Khon, Minister of Tourism of Cambodia, country elected as WORLD BEST TOURIST DESTINATION and WORLD`S FAVORITE CULTURAL DESTINATION for 2016.
President Professor Dr. Anton Caragea and Academician Mircea Constantinescu also wrote a joint articles on this occasion, articles published in several European and world newspapers.
They highlight the message of hope that Cambodia has sent to the world as the country: was lifted from the brink of extinction to another horizon of hope and future development and Khmer people is building today the new temples of Phnom Penh: a steel and glass city that will echo the buildings of the past.This statement of confidence in the bright future of Khmer nation and practical measures put in place, made your country succeeding in the 2016- WORLD BEST TOURIST DESTINATION AWARD competition and be accepted as FAVORITE CULTURAL DESTINATION for your nations incredible weight of culture, history prowess and contribution to humanity legacy.This is a new momentous achievement for CAMBODIA, a moment that is due to your exertions.
The membership in the European Tourism Academy is awarded every year to honour exceptional work performed in the service of world culture, tourism development and protection of historical patrimony.
World Tourism Institute head, President Professor Dr. Anton Caragea conferess with H.E. Cambodia`s Prime Minister Samdech Akka Moha Sena Padei Techo -Academician Dr. Hun Sen.
OFFICIAL ACCEPTANCE ALLOCUTION OF DR. HUN SEN IN EUROPEAN TOURISM ACADEMY DELIVERED BY ACADEMICIAN MIRCEA CONSTANTINESCU
A congratulatory acolade between European Tourism Academy leader, MIRCEA CONSTATINESCU and Academician Dr. HUN SEN leader of the Cambodian people and World Leader for Tourism and Development.
Laudatio for H.E. Samdech Akka Moha Sena Padei Techo
Hun Sen,Prime Minister of Royal Government of Cambodia
Your Excellency Samdech Akka Moha Sena Padei Techo- Hun Sen,Prime Minister of Royal Government of Cambodia,
Members of the Cambodian Parliament and members of the Cambodian Government,
Ladies and gentlemen, dear friends,
We traveled for almost 24 hours, flying more than 10.000 km in order to bring to you, the people of the Cambodia, our message of friendship, peace, tolerance and mutual understanding, a message from the very heart of the Europe.
We are here to award to His Excellency Samdech Akka Moha Sena Padei Techo- Hun Sen, the title of HONORARY MEMBER of European Tourism Academy, member of theUnited Nations Academic Initiative.
For me this laudatio is a very special and heartfelt occasion.
We are talking here about the life and the activity of a great national and international personality that mark indelibly the past and present of Cambodia and will continue to give an impetus to the future of Cambodia and the global world destiny.
The life and the activity of your extraordinary Prime Minister spans for almost the last five decades and is closely connected to the history of the Cambodian nation and to the fight, existence and hopes of the Cambodian people.
During this period of time Prime Minister Hun Sen was one by one: strong fighter, versatile diplomat, powerful and visionary leader, playing on the internal and international arena an ever-growing role.
So it was clear from the beginning that an award for such an outstanding personality should encompass his entire activity.
On the other side, some remarkable points in His Excellency biography should be revealed:
This made him to be a MAN OF ACTION
These traits made him to be a MAN OF DIALOGUE.
This succesful coronation of the prescribed curriculum made him a MAN OF REFLECTION.
Finally, he also had the intuition and the knowledge that the economic development, the fight against poverty might be closely linked to the tourism and to the preservation of the cultural heritage.
We must note here a long and painstaking activity of coordinating culture, tourism and development for more than 40 years, activity reflected not only in more than 200 of speeches, works and allocutions but also in achievements that are speaking for themselves: from the ashes of civil war Cambodia is proclaimed today by the international community as a WORLD BEST TOURIST DESTINATION.
From a country ravaged by the conflicts and hunger, the glory of Cambodia`s past was resurrected, ancient temples like Preah Vihear restored to the nation and the country crowned today as a FAVORITE CULTURAL DESTINATION in the world.
What a road, what a journey, made possible by the efforts of His Excellency Samdech Akka Moha Sena Padei Techo- Hun Sen.
We may tell you many remarkable things about the complex personality and the successful activity of your beloved and remarkable Prime Minister, but we wanted to keep this Laudatio focus on the main points that shaped the life and the career of Academician Dr. HUN SEN.
To give the complete story of such a brilliant life will take us weeks and months.
I will just ask our newest academician to uphold, as he did his entire life, the fundamental principles of United Nations Academic Initiative and of European Tourism Academy: to support education, to foster education, to encourage global action and citizenship via education development, to uphold the system of higher education, to advance peace, sustainability and development on world arena.
These are Your Excellency noble obligations as a member of European Academy.
May they always guide your actions!
These procedures being concluded, according to the centuries old academic protocol, I have the distinct pleasure to award the Title of MEMBER OF HONOR and the Medal of Honor of EUROPEAN TOURISM ACADEMY to His Excellency Samdech Akka Moha Sena Padei Techo- Hun Sen, Prime Minister of Royal Government of Cambodia.
OFFICIAL LETTER REGARDING THE ELECTION AS HONORARY ACADEMICIAN FOR CAMBODIA PRIME MINISTER - SAMDECH AKKA MOHA SENA PADEI TECHO HUN SEN
The Board of European Tourism Academy announces that H.E. HUN SEN- SAMDECH AKKA MOHA SENA PADEI TECHO, Prime Minister of Cambodia is a new WORLD LEADER OF TOURISM AND DEVELOPMENT part of EUROPEAN ACADEMY
The EUROPEAN TOURISM ACADEMY announced today the election of H.E.SAMDECH AKKA MOHA SENA PADEI TECHO HUN SEN-Prime Minister of Kingdom of Cambodia in the highest academic fora in recognition of his distinguished and continuing achievements in original research, policies and activities.
This international recognition come for his role in promoting fair tourism, cultural legacy heritage, hosting 2015 World Tourism and Culture conference and for decision to uphold the principles of European Tourism Academy: to support education, to foster education, to encourage global action and citizenship via education development, to uphold the system of higher education, to advance peace, sustainability and development on world arena.
The full text of the EUROPEAN TOURISM ACADEMY leaders can be read here:
It is with pleasure and clear sense of proud that we inform you that: in full unanimity, the Academic Board of the European Council on Tourism and Trade (ECTT) has elected you as a Honorary Member of EUROPEAN TOURISM ACADEMY, in your capacity as a WORLD LEADER IN TOURISM DEVELOPMENT in clear appreciation of your influential vision in carving cultural and heritage of Cambodia as conducive instruments in building tourism and in insuring development for your people.
This outstanding vision has being transformed in a general politic and enacted under your leadership as a world instrument for development during 2015- World Conference on Tourism and Culture.
In 2015, Your acumen and diplomatic astuteness made it possible for the international community, in the World Conference on Tourism and Culture forum of UNESCO and UNWTO to carve out the first world level instruments in developing tourism, creating the bases of sustainable tourism on the pillars of cultural richness, religious tolerance and historical platform.
In the new millennium Cultural and Historical Tourism becomes the beacon on which the life of billions of peoples is improved and enriched.
Cultural tourism is today a part of nation building and an intricate part of the nation’s international image.
In today`s world, a nation cannot project his external dimension, and cannot imagine his diplomatic activity in the absence of promoting his historic patrimony and boost his cultural prowess.
2015 WORLD TOURISM AND CULTURE CONFERENCE OF UNESCO and UNWTO had brought Cambodia to the fore of world heritage cultural preservation.
US President Barack Obama. with H.E. HUN SEN- SAMDECH AKKA MOHA SENA PADEI TECHO, Prime Minister of Cambodia
All this policies being transformed in every day dimensions of international activity are fundamentally linked to your visions, your thoughts and your actions.
Tourism, Travel, Trade and Investments are interconnected and are uniting today`s countries, in a globalized world and unified market.
Today, the presence of historical patrimony and cultural dimension in the world are entitling all the persons in the world to have access to double citizenship`s: one generated by the simple birth and the second one growing form the love other nation`s cultures and history, this one by free choice.
The world recognizes that Trade, Travel and Tourism are part of the international life and each and every one of our citizens became a world ambassador and a central actor on world stage.
Nations that wish to attain their full potential and reach the picks of development, international recognition, economic growth and a prosperous life for his citizens can’t remove themselves from the international tourism and trade arena.
Trade and Tourism are the key pillars for countries and billions of people, worldwide, in their efforts to achieve fully their live potential.
European Council on Tourism and Trade had become, and strides to remain, the driving force in the international promotion of culture, and patrimony and encapsulate tourism as the main vector in development and international cooperation.
Our world encompassing achievements and activities would not have being possible without the decisive contribution, in our tireless efforts, by the world leaders, ready to become a part of our world tourism institution and able to firmly raise their voices in the spirit of culture, international cooperation and advancing the position of tourism on global world agenda.
Under Your Excellency leadership, the Government of Kingdom of Cambodia has for a long time recognized and abated the importance of culture and tourism as key facilitators for the country development and international promotion.
Your leadership has succeeded in creating an exemplary and powerful poverty reduction strategy- Royal Government’s Rectangular Strategy which focuses on promoting Economic Growth, Employment, Equity and Efficiency.
The Cambodia-Diamond of the Mekong development activities, investment protection and facilitation, economic growth and wealth spreading to the nation is the creation of your life long experience and devotion to your people.
Open sky policies related to easy visa access, unifying ASEAN travel space and tourism integration had benefited the peoples and nations of the regions and have proven once more that: tourism is a tool for dialogue and understanding in the world, for promoting peace and engagement worldwide.
As a true leader of the people, devoted father of the nation, you have carved, exemplary structures as the “One village- One product” for Siem Reap region and your government has being heavily investing in infrastructure and capacity building, protecting the cultural, natural and historical patrimony of the country.
You have succeeded in engraving your name on the golden list of cultural protectors, offering a special attention to historical patrimony of your country and use it, and preserve it for the benefit of the future generation.
Your Excellency is part of the special HUMANITY PROTECTORS.
Leaders that are grasping the importance of tourism as the most important part of diplomacy, international relations and raising national profile on world arena.
These leaders must be supported and commanded and offered as a general example.
Your Excellency stated: “Let me reassure that the Kingdom of Cambodia a country with independence, neutrality, peace, freedom, democracy and human rights as you all have seen, shall be existing with no end.”
Your Excellency has being true to his word and commitment and by protecting and promoting the incredible legacy left to us by the Khmer Kings of Angkor had helped the incredible resurgence of the Khmer people in XXI century.
Cambodia was lifted from the brink of extinction to another horizon of hope and future development and Khmer people is building today the new temples of Phnom Penh: a steel and glass city that will echo the buildings of the past.
This statement of confidence in the bright future of Khmer nation and practical measures put in place, made your country succeeding in the 2016- WORLD BEST TOURIST DESTINATION AWARD competition and be accepted as FAVORITE CULTURAL DESTINATION for your nations incredible weight of culture, history prowess and contribution to humanity legacy.
This is a new momentous achievement for CAMBODIA, a moment that is due to your exertions.
In your new capacity, as the representative of CAMBODIA on world tourism and on international cultural stage, we hope that the World will benefit now from your public exertions and support, in creating a new world community, based on peace, development and tourism as the pillars of international cooperation.
Prof. Dr. Anton Caragea, MA, FINS, ETA
PRESIDENT OF EUROPEAN COUNCIL ON TOURISM AND TRADE
Academician Mircea Constantinescu PhD, Phil Dr.ETA
DIRECTOR EUROPEAN TOURISM ACADEMY
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The European Tourism Academy is charged with proposing an European tourism strategy up to 2035.