The Office of the President of European Council on Tourism and Trade announced that H.E. Takele Benti Uma, Mayor and Head of Local Government of Addis Ababa has being inducted as member in the EUROPEAN TOURISM ACADEMY.
Kingdom of Cambodia was elected as WORLD BEST TOURISM DESTINATION FOR 2016 signaling world community appreciation for the country huge potential.
Cambodia and Ethiopia have been selected to be the official model countries for World Tourism Day (WTD) in 2016, at the ECTT General Assembly.
European Tourism Academy full-hearted. acquiesce with this nominations as Cambodia and Ethiopia are representing long established power houses of culture and history and will partake in world level celebration for World Tourism Day 2016 destined to present to the universal inspiration the model of tourism development of Kingdom of Cambodia.
World Tourism Day 2016 will be celebrated under the theme of “Tourism is an educator to us all” emphasizing the role of culture, historical patrimony as driving vector for tourism and travel in the world.“This year theme of world community is concentrated around the role of CULTURE AND HISTORY in shaping our life`s and destinies.Culture is the bedrock of societies, nations and civilizations.
We have to put the world at the right hour: the hour of culture, of history, of civilization!
Culture and history must be recognized not as resource consuming, but as major economic factors, that helps countries to develop and enrich themselves in more ways than just simple economic value announced President of World Tourism Institute-European Council on Tourism and Trade, Professor Dr. Anton Caragea.
I am looking with interest to celebrate World Tourism Day in collaboration with these two prominent powers in culture and tourism: Cambodia and Ethiopia ”, said Ambassador Tiberius Puiu from ECTT President Office.“The tourism sector, which is considered as the green-gold is a sector sustaining socio-economic growth, creating jobs, and alleviating poverty of the people, and playing an important role as on-site exports, contributing to supporting the regional integration”, said the Minister of Tourism of Kingdom of Cambodia, Thong Khon.
Celebrated as an annual festivity on 27 September, World Tourism Day is designed to increase world level awareness on the significance of tourism and its social, cultural, political and economic value.
World Tourism Day 2016 will be celebrated under the theme “Tourism is an educator to us all”, marking the importance of culture, tourism and historical patrimony as humanity tools of choice for building bridges of information, understanding and cooperation in the world.In this new world, tourism is the center of the economic development.
President of World Tourism Institute-European Council on Tourism and Trade, Professor Dr. Anton Caragea.
Minister of Tourism of Kingdom of Cambodia, Thong Khon presenting the tourism model of the Kingdom.
Professor Dr. Anton Caragea, President of European Council on Tourism and Trade has marked for the academician presents the importance of the continous development registered by Ethiopia in the last year after being declared as a world example in tourism by WORLD BEST TOURIST DESTINATION AWARD designation.
In the message addresed to Prime Minister of Federal Democratic Republic of Ethiopia-H.E. Hailemariam Desalegn, President Dr. Anton Caragea stated european leaders appreciation for prime minister efforts directed towards transforming Ethiopia in a world recognized symbol of freedom and a center of spreading hospitality and friendship via tourism development.
President Anton Caragea marked European decison to congratulate Academician Hailemariam Desalegn on the reappointment as the Prime Minister of Ethiopia, a move that was normal and expected as Your Excellency succeeded admirably in implementing the First Growth and Transformation Plan, developing Ethiopian economy beyond all expectations and crowned achievements by bringing to ETHIOPIA the WORLD BEST TOURIST DESTINATION status.
All this achievements are a far cry from the former image of famine and underdevelopment that where associated with Ethiopia and this is making them even more notable. 2015 had also meant challenges, like the unexpected drought, but your government tackled this issue with diplomacy and a care that must be appreciated.
After the reading of the official message to Prime Minister Hailemariam Desalegn, Academician Mircea Constantinescu outlined the new measures and outcomes established by THE ETHIOPIAN TOURISM STRATEGY carved by Minister of Culture and Tourism: Ms. Aisha Mohammed Mussa.
The objectives stated are achievable and based on the determination to significantly increase the number of tourists during the 2nd Growth and Transformation Plan (2015–2020).
The Ministry of Culture and Tourism plans to triple foreign visitors to more than 2.5 million by 2020. This would make Ethiopia one of the top five tourist destinations in Africa. Last financial year, 770,000 tourists visited Ethiopia and the Ministry of Culture and Tourism hopes to increase this to one million, and the revenue earned to well over US$3billion by the end of this Ethiopian budget year, by July 2016. To attain this the Ministry has identified five main focus areas for the GTP 2 agenda.
These are: natural and cultural heritage conservation and development; culture and tourism products marketing; service excellence; improve culture and tourism research and information systems; and enhance cooperation and collaboration with development partners. Based on these focus areas, the Ministry now has clearly defined goals for the next five years.
Ethiopia‘s Minister of Culture and Tourism, Aisha Mohammed Mussa, recently explained some of the details behind the extra impetus the Government is adding to the development and promotion of the tourism sector in order to achieve and indeed surpass the ambitious growth targets it has set for 2020, the end of the Growth and Transformation Plan.
Indeed, she hopes that these aims can be exceeded if tourist sites can be developed quickly enough and promoted accordingly.
She admits to being very ambitious in her vision.
The Government‘s interest in the sector has been underlined by the drawing up of a Sustainable Tourism Master Plan; by the revitalization of the Ethiopian Tourism Organization, to concentrate mainly on destination marketing and promotion, as well as destination development in terms of service, quality and access; and by setting up of the Ethiopian Tourism Transformation Council, chaired by the Prime Minister. Ms. Aisha pointed out the Ministry was now working on different websites to promote Ethiopia as a favorite tourist destination-the title granted by European Council on Tourism and Trade.
It was also working on changing the tourism brand and trying to build a completely new communications‘ campaign. This is going to be launched before March.
Concluding the presentation of the New Tourism Strategy of Ethiopia, Academician Mircea Constantinescu addressed to President, Professor Dr. Anton Caragea the imbold to continue to offer his support to Ethiopian tourism development.
New Minister of Culture and Tourism of Ethiopia Ms. Aisha Mohammed Mussa
ETHIOPIAN PRIME MINISTER AND EUROPEAN ACADEMICIAN HAILEMARIAM DESALEGN DECORATED FOR HIS CULTURAL EXERTIONS
On 10 July 2015, on a special ceremony, in the presence of European Council on Tourism and Trade President, the Government of Federal Republic of Ethiopia, Director of European Tourism Academy, ambassadors accredited to the country and representatives of different international organization, H.E. Hailemariam Desalegn-Prime Minister of Ethiopia received the Romanian Parliament Medal for his outstanding merits in international diplomacy and in obtaining for his country the accolade of WORLD BEST TOURIST DESTINATION and the sobriquet of FAVORITE CULTURAL DESTINATION.
The Romanian Parliament Medal was entrusted to the leader of Ethiopia for his record in promoting peace and international cooperation by tourism promotion, fostering development in his country and promoting Ethiopia as a world leader in tourism, culture and heritage protection.
The Romanian Parliament Medal was offered to the Prime Minister of Ethiopia in a public ceremony by Hon. Senator Ionel Agrigoroaei, Secretary of National Defense and Public Order Committee of Romania and Economic, Industry and Services Committee member of Romanian Parliament.
We must also mention that senator Ionel Agrigoroaei was elected in 2013 and 2014 as leader of activity of Romanian Parliament for his profusely activity on parliament arena.
The latest world international personality, receiver of Romanian Parliament Medal was Minister of Foreign Affairs of Kazakhstan-H.E. Erlan Idrissov for his role in promoting free and fair international election monitoring into his country, the proposal and the final decision was taken by European Council on Tourism and Trade President Professor Dr. Anton Caragea.
We must also note that during his official visit to Ethiopia, Professor Dr. Anton Caragea met for an extensive dialogue Prime Minister Desalegn Hailemariam, who, on the occasion of WORLD BEST TOURIST DESTINATION CEREMONY FOR 2015, was presented with the WORLD LEDERS OF TOURISM LETTER of European Council on Tourism and Trade, calling on Heads of States and Government to “promote peace and world development via the tourism sector”.
ECTT and Ethiopia have agreed to reinforce their collaboration in the areas of tourism promotion, management of tourism product development, and cultural marketing strategies, as agreed in the discussions between Professor Dr. Anton Caragea and the Minister of Tourism and Culture of Federal Democratic Republic of Ethiopia, Mr. Amin Abdulkadir.
EUROPEAN TOURISM ACADEMY
The European Tourism Academy is charged with proposing an European tourism strategy up to 2035.