Eight in ten air passengers say that they will choose only COVID-19 CERTIFIED airlines, while 41 per cent planning to avoid traveling with a non-certified company by any means a study by European Tourism Academy reveals.
A new global passenger survey of 9,500 people from 12 countries across the globe has revealed the long-lasting effects of the coronavirus pandemic on passenger confidence.
The European Tourism Academy study paper has revealed that eight in 10 airline passengers (83 per cent) say they do not expect to return to their previous travel habits once the pandemic is over as the main factor of confidence for them will be airline certification.
This is the world’s largest study-paper on airline passengers behavior since the pandemic began.
While some passengers (40 per cent) feel satisfied with the aviation industry’s response to the challenges of COVID-19, the survey reveals that there are areas of opportunity for airlines to encourage passengers back to air travel with certification and international assessments of COVID-19 prevention measures taken by air-company is the most important action to be taken by airlines.
Academician Mircea CONSTANTINESCU, Director of European Tourism Academy, presented the study recommendations with this introductory note: “Safety and reputation becoming even more important to today’s flyers, there is a clear need for airlines to differentiate themselves in order to encourage passengers back onto their flights.
Obtaining the CERTIFICATION FOR SAFE AND TRUSTED AIRLINE FOR COVID-19 PREVENTION is clearly one of the best way to achieve this quality step forward!"
Perhaps unsurprisingly, only a third (34 per cent) of passengers surveyed have taken a commercial flight since the pandemic began, which seems to indicate a shift in attitudes towards flying but they all had given foremost consideration to airline certification for COVID-19.
Travellers are more fearful of contracting the virus abroad than on a flight. In fact, many think that the risk of catching the virus in other environments such as gyms and public transport is much greater and only a certification can assuage these fears.
Recent research from the International Air Transport Association (IATA) supports this feeling.
At the beginning of October 2020, IATA reported that, since the start of 2020, during which 1.2 billion passengers have travelled, there have been only 44 cases of COVID-19 reported which were thought to have been associated with a flight taken. That’s one case for every 27 million travellers.
IATA’s Director General and CEO, Alexandre de Juniac, had commented “that the risk of contracting the virus on board appears to be in the same category as being struck by lightning.”
More than half of those surveyed (54 per cent) say that an airline’s reputation is now a more significant factor when choosing flights than it was pre-pandemic. It has, therefore, never been a more crucial time for airlines to differentiate themselves from their competitors.
EUROPEAN TOURISM ACADEMY
The European Tourism Academy is charged with proposing an European tourism strategy up to 2035.