Professor Dr. Anton Caragea, President of European Council on Tourism and Trade has marked for the academician presents the importance of the continous development registered by Ethiopia in the last year after being declared as a world example in tourism by WORLD BEST TOURIST DESTINATION AWARD designation.
In the message addresed to Prime Minister of Federal Democratic Republic of Ethiopia-H.E. Hailemariam Desalegn, President Dr. Anton Caragea stated european leaders appreciation for prime minister efforts directed towards transforming Ethiopia in a world recognized symbol of freedom and a center of spreading hospitality and friendship via tourism development.
President Anton Caragea marked European decison to congratulate Academician Hailemariam Desalegn on the reappointment as the Prime Minister of Ethiopia, a move that was normal and expected as Your Excellency succeeded admirably in implementing the First Growth and Transformation Plan, developing Ethiopian economy beyond all expectations and crowned achievements by bringing to ETHIOPIA the WORLD BEST TOURIST DESTINATION status.
All this achievements are a far cry from the former image of famine and underdevelopment that where associated with Ethiopia and this is making them even more notable. 2015 had also meant challenges, like the unexpected drought, but your government tackled this issue with diplomacy and a care that must be appreciated.
After the reading of the official message to Prime Minister Hailemariam Desalegn, Academician Mircea Constantinescu outlined the new measures and outcomes established by THE ETHIOPIAN TOURISM STRATEGY carved by Minister of Culture and Tourism: Ms. Aisha Mohammed Mussa.
The objectives stated are achievable and based on the determination to significantly increase the number of tourists during the 2nd Growth and Transformation Plan (2015–2020).
The Ministry of Culture and Tourism plans to triple foreign visitors to more than 2.5 million by 2020. This would make Ethiopia one of the top five tourist destinations in Africa. Last financial year, 770,000 tourists visited Ethiopia and the Ministry of Culture and Tourism hopes to increase this to one million, and the revenue earned to well over US$3billion by the end of this Ethiopian budget year, by July 2016. To attain this the Ministry has identified five main focus areas for the GTP 2 agenda.
These are: natural and cultural heritage conservation and development; culture and tourism products marketing; service excellence; improve culture and tourism research and information systems; and enhance cooperation and collaboration with development partners. Based on these focus areas, the Ministry now has clearly defined goals for the next five years.
Ethiopia‘s Minister of Culture and Tourism, Aisha Mohammed Mussa, recently explained some of the details behind the extra impetus the Government is adding to the development and promotion of the tourism sector in order to achieve and indeed surpass the ambitious growth targets it has set for 2020, the end of the Growth and Transformation Plan.
Indeed, she hopes that these aims can be exceeded if tourist sites can be developed quickly enough and promoted accordingly.
She admits to being very ambitious in her vision.
The Government‘s interest in the sector has been underlined by the drawing up of a Sustainable Tourism Master Plan; by the revitalization of the Ethiopian Tourism Organization, to concentrate mainly on destination marketing and promotion, as well as destination development in terms of service, quality and access; and by setting up of the Ethiopian Tourism Transformation Council, chaired by the Prime Minister. Ms. Aisha pointed out the Ministry was now working on different websites to promote Ethiopia as a favorite tourist destination-the title granted by European Council on Tourism and Trade.
It was also working on changing the tourism brand and trying to build a completely new communications‘ campaign. This is going to be launched before March.
Concluding the presentation of the New Tourism Strategy of Ethiopia, Academician Mircea Constantinescu addressed to President, Professor Dr. Anton Caragea the imbold to continue to offer his support to Ethiopian tourism development.
New Minister of Culture and Tourism of Ethiopia Ms. Aisha Mohammed Mussa
EUROPEAN TOURISM ACADEMY
The European Tourism Academy is charged with proposing an European tourism strategy up to 2020.